Creating Your Cash Funnel
And so, here is the second instalment in my short series of articles about email marketing. The last few weeks have been pretty hectic, so forgive me for length of time since the first article.
Anyways, in this post I want you to consider what happens immediately after your lead subscribes to your email list.
The Thank You Page
While there are various methods for monetising your e-mail list, one of the most ignored areas, yet one of the most visited, is the thank you page of your opt-in form.
When people opt in for your deal, they’re interested in your brand and your products. Turn these interested customers into consumers right away by posting a deal on the thank you page after they have already subscribed!.
Your thank you page is the really first thing your new customers see after joining your e-mail list.
That makes it a prime property to present your product and services, or at least move them deeper into your marketing funnel.
You should also include snippets of feedback from past consumers, (testimonials) if you have them readily available.
Your Happy Customers
Showing positive responses from happy buyers will go a long way to increasing conversion rates. It creates social proof and provides reassurance to possible customers who are learning about your brand for the first time.
I know this goes against the grain of what some other e-mail marketers teach. You know, those guys who tell you to invest months cultivating a relationship with your subscribers and building trust, loyalty, and all that jazz.
The fact is, while you will not ensure that every client buys from you right away, what do you have to lose?
Strike While The Iron’s Hot
I ‘d rather strike while the iron’s hot than merely direct them into my newsletter while waiting weeks to even provide the chance to buy an item that will help them.
So, as I’ve said, at no other time will your customers be more engaged than they are immediately after subscribing to your newsletter..
After all, you have actually done your task at persuading them to offer you their name and email address. They’ve let you into their life, they have actually given up important property in their inbox so that they can hear more from you.
What Have You Got To Lose?
Give it a try. Set up an easy thank you page that provides the opportunity to buy your very popular items. Or, if you have yet to develop a product of your own, introduce them to an offer you are registered to promote.
This is an excellent tactic for affiliate marketing.
If you are nervous about promoting so soon after they have actually registered to your list, consider creating a trip wire offer.
A Trip Wire Offer
A trip wire deal is generally a lower-priced offer (someplace in between $5-25) that is designed to move somebody much deeper into a sales funnel without requiring a substantial commitment from them. Trip wire offers are a fantastic way to accelerate the subscriber-to-buyer transition.
And if you wish to escalate conversion rates, consider developing a reward item that extends the worth of the products you’re promoting.
Provide your leads more bang for their dollar and you’ll construct a faithful following in no time.
>> See an example here <<
I’ve mentioned previously that successful email marketing is all about the relationships you construct with your subscribers.
Your customers need to trust you and the deals you promote. They really need to know they can depend on you as a reliable source of quality information and recommendations.
This means you require to be exceptionally careful with the products and services you promote throughout your email campaigns.
See you next time, for the third instalment 🙂